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Southern Indiana (October 7, 2025) – With the final season of Netflix’s sci-fi thriller Stranger Things™ releasing this fall, SoIN is going “upside down” to reveal the “stranger things” of Southern Indiana. While Hawkins, Indiana, only exists on screen, SoIN attractions and businesses are ready for

Partner Resources: Market your business

Are you wondering how you can be included in our sales, marketing, and communication efforts? Below is a list of resources SoIN Tourism offers to help bring more visitors to your business.

You might not be able to do all of them, but you could probably take

There was much pre-event media coverage of the “great American eclipse” and the expected influx of visitors to the path of totality on August 21st. From large cities with plenty of visitor infrastructure (Nashville) to the smallest community with limited hotel space (Hopkinsville, Ky.), destinations prepared to welcome visitors.

With the total eclipse corridor being so close, we certainly didn’t expect, nor did we get many visitors viewing our partial eclipse. Many of us went outside with our special glasses and watched the 96% coverage and then went back to work. All of us knew the eclipse was a big deal. But what were we expecting and how did we fare? 

It has been nearly three years since Jim Epperson took the helm at the Clark-Floyd Counties Convention & Tourism Bureau. The Board of Managers charged him with evaluating and refining the destination brand promise.

To help with that effort, the Bureau hired two well-respected industry consultants to

Kate Kane, visited Clarksville, Tenn. in June to meet with Frances Manzitto, who manages the city’s group tours. Kane wanted to know how she has been so successful at marketing her destination since her community has fewer attractions than ours does.

Her city has high bus volumes, and Kane met with

The first Southern Indiana Travel Showcase took place on Wednesday, May 4 at Big Four Station Park. The showcase was held as part of the National Travel and Tourism Week celebration, May 1-7, 2016. Cities all around the country created similar events to promote tourism’s positive impact has on

Professional development opportunities like the Destination Marketing Association International’s annual conference help us get and stay on the cutting edge of destination marketing and management. We bring back ideas to make our home a more successful visitor destination.

DMOs like ours respond to