Articles

Category - Destination Marketing

There was much pre-event media coverage of the “great American eclipse” and the expected influx of visitors to the path of totality on August 21st. From large cities with plenty of visitor infrastructure (Nashville) to the smallest community with limited hotel space (Hopkinsville, Ky.), destinations prepared to welcome visitors.

With the total eclipse corridor being so close, we certainly didn’t expect, nor did we get many visitors viewing our partial eclipse. Many of us went outside with our special glasses and watched the 96% coverage and then went back to work. All of us knew the eclipse was a big deal. But what were we expecting and how did we fare? 

The first Southern Indiana Travel Showcase took place on Wednesday, May 4 at Big Four Station Park. The showcase was held as part of the National Travel and Tourism Week celebration, May 1-7, 2016. Cities all around the country created similar events to promote tourism’s positive impact has on