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SoIN staff attended the Destinations International Annual Convention in July as part of their professional development. Here are some of the top takeaways they gathered from industry leaders and professionals.

Collaborate, Collaborate, Collaborate!

One of their biggest takeaways was the value of

Need help marketing your business, attraction or event? Start with these five tips!

1. Keep your information up to date.

Make sure your address, hours, contact information and offerings are accurate across all channels, including your website, Google Business Profile, social media and other

Southern Indiana (June 23, 2026) – SoIN Tourism, the destination marketing agency for Clark and Floyd counties in Southern Indiana, announced a new hire and multiple team promotions to support efforts to attract leisure travelers, group tours, meetings and events while enhancing visitor experiences.

Explore historic sites and earn prizes with “Historic SoIN: Red, White and Billie”

Southern Indiana (May 13, 2026) – Celebrate America’s 250th birthday in SoIN by trekking through Clark and Floyd county history with SoIN Tourism mascot Billie the Bison! “Historic SoIN: Red, White and Billie” is

Southern Indiana (March 10, 2026) – Visitor spending in Clark and Floyd Counties remained steady in 2024, benefiting local businesses and residents. Those visiting the two counties in 2024 generated nearly $559 million in top-line sales fueling the local economy. This is according to the latest

Southern Indiana (February 25, 2026) – The community gathered to celebrate SoIN Tourism’s 50th year as the destination marketing organization for Clark and Floyd counties on Tuesday, February 24, 2026, at Huber’s Orchard & Winery. The event was attended by public officials, attraction

Southern Indiana (December 3, 2025) – SoIN Tourism announced winners of the 2nd annual SoIN Awards during the industry’s Team SoIN holiday gathering on December 2, at the Arts & Enrichment Center in Charlestown, Indiana. The awards recognize individuals and businesses in Clark and Floyd counties

Southern Indiana (October 7, 2025) – With the final season of Netflix’s sci-fi thriller Stranger Things™ releasing this fall, SoIN is going “upside down” to reveal the “stranger things” of Southern Indiana. While Hawkins, Indiana, only exists on screen, SoIN attractions and businesses are ready for

Southern Indiana (April 16, 2025) – More than $550 million spent by visitors in 2023 created jobs, tax revenue and a positive economic ripple effect for Indiana’s Clark and Floyd counties. Visitor spending in the two Southern Indiana counties climbed for the third year in a row in 2023.

“When

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Video content on social media has become increasingly popular over the last few years, and it's easier to create than you might think! Here are 5 tips to help you get started with video content creation:

1. Brainstorm, brainstorm, brainstorm!

• ​Think about the purpose behind your