Partner Resources: Market your business

Are you wondering how you can be included in our sales, marketing, and communication efforts? Below is a list of resources SoIN Tourism offers to help bring more visitors to your business.

You might not be able to do all of them, but you could probably take advantage of some of them. Browse through our services. Then contact us if you’d like to work with us more. 

Free Tourism Marketing Resources

  • Update your information on our website 
    • Login to the Team SoIN Partner Portal and upload events, add photos, or update your business information
    • Why do this? We average more than 4,500 unique visitors per month to our site. Those visitors might just be looking for you!
    • What you can do:
      • Provide a current photo
      • Make sure your listing information is current
      • Provide calendar of event info
  • Social Media
    • What can you do?
      • Post info about your business on a regular basis
      • Tag us (by typing @GoSoIN) in your post
      • Use the #SoIN hashtags
      • Share our posts
    • Why do this? This will expand your social reach. The Bureau’s followers on its social media platforms include:
      • More than 26,000 Facebook and 1,000 Twitter followers

  • Email marketing (reach more than 4,500 monthly subscribers)
    • How to reach them?
      • Submit your event to us by the 15th of the month
      • Tell us about your package/coupon/special
  • Visitor Center
    • Do we have your brochure at our visitor and welcome centers?
      • Henryville welcome center, located at I-65 Southbound
      • Visitor Center in Jeffersonville, 305 Southern Indiana Avene
    • Contact Todd Read at SoIN Tourism to have Visitor Guides available in your business.
  • Use state tourism resources – (you'll be included on VisitIndiana.com)
    • Create an account or log in at VisitIndianaTourism.com (click  "Log In to Ad Portal" and you can: 
      • Add your business information to the website
      • Submit an event
      • Enter a discount, coupon, or special offer
  • Motorcoach tour market sales
    • Offer group-friendly activities at your business
      • Respond to Kate Bewley’s requests to host groups
  • Media relations: Tell a story about your business.
    • Why seek publicity?
      • Expands your reach. News websites reach more people with diverse audiences.
      • More credibility. Let someone else tell your story. I can tell you how wonderful I am, but you might be more apt to believe it if someone else tells you!
    • What kind of story?
      • News
        • New business or service of interest to visitors
        • Discounts or value-added package available
      • Feature
        • What are you doing that makes you different?
        • How are you helping your community?
      • Trend
        • What trend are you leading, following or bucking?
      • “Round-up” stories
        • Examples:
          • 10 Indiana coffee shops you need to visit
          • 3 ways to entertain your 14-year-old on vacation
          • Top breweries in the Midwest
          • Five farm experiences for summer fun

SoIN Marketing Resources: Free or Nominal Fees

  • Out-of-town consumer shows and local events/festivals
    • Contact Todd Read for ways to participate
      • We attend events throughout the year (AAA Great Vacations Travel Expos in Indianapolis and Columbus, Ohio; Hometown Tourist Celebration, One Southern Indiana’s Business Expo, etc.)
        • Supply your brochures
        • Help staff our booth to talk with potential customers face-to-face
  • Motorcoach tour market sales
    • Offer group-friendly activities at your business
      • Respond to Kate Bewley's requests to host groups

Paid advertising opportunities through local or regional partners

  • Advertise in the annual SoIN Visitor Guide ($250-$3,000)
  • Advertise on SoIN properties (to come)
    • Website
    • Newsletters
  • Advertise in Indiana Office of Tourism Development programs ($100 – $4,500)
    • Indiana State Travel Guide
    • Indiana Office of Tourism Development co-op opportunities
    • Official Indiana State Roadway Map
  • Become a member of the Louisville CVB ($300-$1,000+ annually)

Do you have an idea that’s not on this list?

We're all ears! Contact us for partnership opportunities. If you have a way to attract visitors to your area that we haven’t thought of, contact us. We’d love to discuss all creative partnership opportunities!

Contact the SoIN Tourism staff for more information.