Partner Resources: Market your business

Are you wondering how you can be included in our sales, marketing, and communication efforts? Below is a list of all the resources we offer here at the Clark-Floyd Counties Convention & Tourism Bureau.

Please take full advantage of our services and contact us if you’d like to be included. The following list is just some of the ways you can help market your business.

Free  

  • Update your information on our website (new site to be launched soon)
    • Why do this? We average more than 3,500 unique visitors per month to our site. Those visitors might just be looking for you.
    • What you can do:
      • Provide a current photo
      • Make sure your listing information is current
      • Provide calendar of event info

  • Social Media
    • What can you do?
      • Post info about your business on a regular basis
      • Tag us (by typing @GoSoIN) in your post
      • Use the #SoIN hashtags
      • Share our posts
    • Why do this? This will expand your social reach. The Bureau’s followers on its social media platforms include:
      • More than 23,000 Facebook followers
      • 750 Twitter followers

  • Email marketing (reach more than 7,500 monthly subscribers)
    • How to reach them?
      • Submit your event to us by the 15th of the month
      • Tell us about your package/coupon/special
  • Media relations: Tell a story about your business.
    • Why seek publicity?
      • Expand your reach. News websites reach more people with diverse audiences.
      • Let someone else tell your story. I can tell you how wonderful I am, but you might be more apt to believe it if someone else tells you!
    • What kind of story?
      • News
        • New business or service of interest to visitors
        • Discounts or value-added package available
      • Feature
        • What are you doing that makes you different?
        • How are you helping your community?
      • Trend
        • What trend are you leading?
        • What trend are you following?
        • What trend are you bucking?
      • “Round-up”
        • Examples:
          • 10 Indiana coffee shops you need to visit
          • Ways to entertain your 14-year-old on vacation
          • Top breweries in the Midwest
          • Five farm experiences for summer fun
  • Visitor Center
    • Is your brochure at our visitor center and welcome center?
      • Henryville welcome center, located at I-65 Southbound
      • Visitor Center in Jeffersonville, 305 Southern Indiana Avene
    • Contact Todd Read at the bureau to have Visitor Guides available in your business.
  • Use state tourism resources – (VisitIndiana.com)
    • Submit your event
    • Tell them about a discount or coupon
  • Motorcoach tour market sales
    • Offer group-friendly activities at your business
      • Respond to Kate Kane’s requests for hosting groups

Free or Nominal Fees

  • Out-of-town consumer shows and local events/festivals
    • Contact Todd Read for ways to participate
      • We attend events throughout the year (AAA Great Vacations Travel Expos in Indianapolis and Columbus, Ohio; Hometown Tourist Celebration, One Southern Indiana’s Business Expo, etc.)
        • Supply your brochures
        • Assist in staffing the booth
  • Motorcoach tour market sales
    • Offer group-friendly activities at your business
      • Respond to Kate Kane’s requests for hosting groups

Paid advertising opportunities

  • Advertise in the annual SoIN Visitor Guide ($225-$1,650)
  • Advertise on SoIN properties (to come)
    • Website
    • Newsletters
  • Advertise in Indiana Office of Tourism Development programs ($100 – $4,500)
    • Indiana State Travel Guide
    • Indiana Office of Tourism Development co-op opportunities
    • Official Indiana State Roadway Map
  • Become a member of the Louisville CVB ($300-$1,000+ annually)

Have an idea that’s not on this list?

Contact us for partnership opportunities. If you have a way to attract visitors to your area that we haven’t thought of, come see us. We’re willing to discuss all creative partnership opportunities!

Contact the Clark-Floyd Counties Convention & Tourism Bureau staff for more information.