In August, SoIN Tourism Marketing Specialist, Marissa Murphy, attended the Annual ESTO Conference in Phoenix, AZ. The annual event hosted by the U.S. Travel Association offers professional development for destination marketers. Here are some of her top takeaways from industry leaders and
Articles
Tag - Marketing Tips
2025 Destinations International Convention Takeaways
August 15, 2025 by SoIN Tourism Staff
In July, SoIN staff members Todd Read (Senior Tourism Manager), Seth Lieber (Visitor Experience Manager), and Luanne Mattson (Chief Marketing Officer) attended the Destinations International Annual Convention in Chicago, IL as part of their professional development. Here are some of their top
2025 PRSA Conference Takeaways
July 14, 2025 by SoIN Tourism Staff
Marketing Coordinator Marissa Murphy and Communications Manager Anna Rosales-Crone recently attended the PRSA Travel & Tourism conference for a week of professional development. Here are their top 5 takeaways from media outlets, agencies and industry leaders.
1. Don’t Be Afraid to Take Risks – Adam
2025 Indiana Tourism Conference Takeaways
April 18, 2025 by SoIN Tourism Staff
The SoIN Tourism team traveled to Fort Wayne for the annual Indiana Tourism Conference (ITC) in March. Speakers and presenters offered valuable insights to help us promote SoIN as a must-visit destination—and we’re excited to share them with our partners—a.k.a. YOU!
Here are our Top 5 Tips &
Did you know?
Video content on social media has become increasingly popular over the last few years, and it's easier to create than you might think! Here are 5 tips to help you get started with video content creation:
1. Brainstorm, brainstorm, brainstorm!
- Think about the purpose behind your
Search
Categories
- Ad campaign (1)
- Board Annoucements (2)
- Certified Tourism Ambassador program (1)
- Clark-Floyd Counties in the News (8)
- CTB Activities (12)
- Destination Marketing (7)
- Economic Development (2)
- Economic impact (7)
- Events (4)
- Experiential travel (1)
- FFA in Louisville (1)
- Fun Trail (2)
- Greater Louisville Arts (1)
- Group Tours (11)
- Hotel news (1)
- In the News (1)
- Indiana Bicentennial (1)
- Indiana's Tourism Industry (7)
- Local News (2)
- Marketing Tips (5)
- Media lead (1)
- National Travel and Tourism Week (3)
- New in Clark-Floyd Counties (3)
- News (1)
- Ohio River Greenway (1)
- One Southern Indiana (1)
- Partner News (4)
- Partner Spotlight (1)
- Sales Update (1)
- Social Media campaign (3)
- SoIN Tourism (3)
- SoIN Tourism News (11)
- Southern Indiana Tourism Coalition meeting (5)
- Sports tourism (3)
- Staff Annoucements (4)
- Sunny Side Balloon (1)
- Team SoIN (3)
- The Social Media Scoop (1)
- Tourism advertising (1)
- Tourism partner spotlight (1)
- Tourism Trends (1)
- Uncategorized (9)
- Visitor Center Insights (4)
- Website (1)
