The SoIN Tourism team traveled to Fort Wayne for the annual Indiana Tourism Conference (ITC) in March. Speakers and presenters offered valuable insights to help us promote SoIN as a must-visit destination—and we’re excited to share them with our partners—a.k.a. YOU!

Here are our Top 5 Tips & Resources that you can start using at your location right now.

  1. In your marketing, use images that showcase a sense of place (your location). If people are pictured, face them away from the camera, and have them participate in low intensity, accessible activities.
  2. Sign up for newsletters to help you keep up with changes in the social media space. Some include - Future Social, Daily Carnage, Hubspot.
  3. The Indiana Destination Development Corporation (IDDC) has a free photo and video library that partners can use! (For promotional purposes only.)
  4. The Culinary Crossroads newsletter is a great way to get your food events (i.e. chef’s dinner, wine or spirits pairing, festival, etc.) to a wider, foodie foodie-focused audience. Email events to joleneketzenberger@gmail.com for consideration.
  5. Universal design is the gold standard when making your attraction accessible for all. Click here to learn more about the 7 Principles of Universal Design.

Keep an eye on future newsletters as we take a closer look at these and other tips. And mark your calendar for next year’s ITC, happening in Downtown Indy, March 16-18, 2026!