Southern Indiana (February 5, 2025) – SoIN Tourism is pleased to announce the promotions of three team members who support the organization’s mission of attracting visitors to Clark and Floyd counties in Southern Indiana. Nicole Kraemer has been promoted to Director of Operations, Seth Lieber to Visitor Experience Manager and Connie Reeves to Lead Travel Counselor.
“SoIN Tourism is indeed fortunate to attract and retain both energetic and dedicated talent to our team,” said SoIN Tourism Executive Director Jim Epperson. “We want to recognize these three individuals for their hard work, while broadening responsibilities to support our developing tourism community.”
Nicole Kraemer Promoted to Director of Operations
As Director of Operations, Nicole Kraemer will oversee organizational systems and processes, including billing, payroll and HR. She will also manage the SoIN hot air balloon program and company events, ensuring everything runs smoothly and the organization continues to flourish.
“Nicole’s duties and skills have evolved over her decade with us, and we are so happy to recognize her with a promotion to a director-level position,” said Epperson. “This formalizes the role she has already taken on as a member of the senior management team.”
After joining the SoIN team in 2014 as a temporary employee, Kraemer was quickly promoted to Operations Manager. She played a key role in strengthening partner relationships and elevating SoIN’s presence in the community following the organization’s rebranding. In 2020, her role expanded to include accounts payable where she streamlined processes to ensure smooth financial operations. Her proactive approach helped SoIN Tourism navigate challenges for the organization and industry due to the pandemic. In 2024, she successfully led SoIN Tourism’s office relocation, creating a welcoming and functional space that reflects the organization’s values. Kraemer graduated from the 2020 Leadership Southern Indiana Discover Class and recently celebrated her 10th anniversary with SoIN Tourism.
Seth Lieber Promoted to Visitor Experience Manager
As Visitor Experience Manager, Seth Lieber will serve as a vital link between SoIN Tourism and partners in Clark and Floyd counties, helping to plan and execute impactful events across the region. He will collaborate with local partners to enhance their offerings, ensuring exceptional visitor experiences that drive tourism spending while enriching the quality of life for residents. Lieber will also lead efforts to foster partnerships and create unique experiential opportunities that showcase the best of Southern Indiana.
“Seth has embraced the mission of benefiting our community through his work and exhibits a passion for helping us serve our residents by first serving our visitors,” said Epperson. “He will be taking on a more holistic role to help improve the experiences that make memories for our visitors.”
Lieber joined the SoIN team in 2022 as Visitor Services Coordinator. In this role, he led the Southern Indiana Visitor Center in welcoming guests to the area and helped improve the footprint and awareness of SoIN locally and nationally. Lieber is a graduate of the Leadership Southern Indiana Discover class of 2024, a member of the Destinations International Community Connection Professional Taskforce and a board member for New Albany Main Street. He was recently accepted into the 2025 Indiana Tourism Association Academy.
Connie Reeves Promoted to Lead Travel Counselor
As Lead Travel Counselor, Connie Reeves will lead a team of dedicated individuals in providing hospitality and services to both visitors and residents to the destination through the management of multiple projects and service initiatives. In addition to providing a consistent presence at the Southern Indiana Visitor Center, Reeves will help bridge the gap between SoIN Tourism’s visitor services and marketing teams.
“Connie’s business skills and consistent presence will help make the Visitor Center an even more beneficial contributor to our integrated marketing strategy,” Epperson said.
Reeves joined SoIN Tourism as a Travel Counselor in 2024 after retiring from a 40-year career in the banking industry. Her love for talking and listening to people, as well as learning about new technology, drew her to the position. She often lends her extensive experience in project management to special projects that support the organization and its partners.
2025 Board of Managers
SoIN Tourism has a new slate of officers in place for the organization’s Board of Managers. Officers for 2025 are Courtney Lewis, President; Rick Lovan, Vice President; Mark Bliss, Treasurer and Fannie Broxon, Secretary.
To learn more about SoIN Tourism or to schedule an interview with a SoIN representative, please contact Communications Manager Anna Rosales-Crone at Anna@GoSoIN.com.
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SoIN Tourism is the official destination marketing organization for Clark and Floyd Counties in Southern Indiana, just north of Louisville, Ky. Offering authentic experiences in the Kentuckiana region, SoIN includes historic downtowns in Jeffersonville and New Albany, Clarksville’s retail corridor, as well as the communities of Charlestown, Floyds Knobs, Henryville, Memphis, New Washington, Sellersburg, and Starlight. Visitors who would like more information can visit the destination's website, GoSoIN.com.