Did you know?

Video content on social media has become increasingly popular over the last few years, and it's easier to create than you might think! Here are 5 tips to help you get started with video content creation:

1. Brainstorm, brainstorm, brainstorm!

  • ​Think about the purpose behind your video. What do you want to achieve or showcase? Planning out your video ideas before getting started will make gathering content much easier.

2. Gather Your Content

  • Today, most mobile phones can capture high-quality content. Use your camera of choice to gather your footage. Don’t forget to take inventory of any video clips you already have! While most TikToks, Reels, and YouTube Shorts are shot vertically, all platforms support horizontal videos, too. Consider the platform and your end product or record a mix of both to cover your bases.

3. Pick Your Editing Tool(s)

  • A few of SoIN Tourism’s favorite user-friendly editing platforms include TikTok, Instagram Reels, CapCut, and Canva. All are free, with CapCut and Canva offering paid upgrades.

4. Add Music & Sound

  • Music is key to engaging video content. Choose tracks that complement the mood and message of your video. Many platforms, like TikTok and Instagram, offer a wide library of music options to use. You can also add voiceovers or sound effects to enhance your storytelling.

5. Keep it Short & Sweet

  • Attention spans on social media are short, so keep your videos concise and to the point. Aim for a strong hook in the first few seconds to grab viewers' attention and avoid unnecessary filler. For optimal engagement, keep videos under 30 seconds.

With these tips, you'll be on your way to creating engaging video content in no time! Check out GoSoIN’s TikTok page for examples!

@gosoin From paint to place: check out these 7 iconic spots in Southern Indiana! 👀 Click the link in our bio for things to do in Southern Indiana. #GoSoIN #FYP ♬ 1901 - Instrumental - Phoenix