In August, SoIN Tourism Marketing Specialist, Marissa Murphy, attended the Annual ESTO Conference in Phoenix, AZ. The annual event hosted by the U.S. Travel Association offers professional development for destination marketers. Here are some of her top takeaways from industry leaders and
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Category - Marketing Tips
2025 Destinations International Convention Takeaways
August 15, 2025 by SoIN Tourism Staff
In July, SoIN staff members Todd Read (Senior Tourism Manager), Seth Lieber (Visitor Experience Manager), and Luanne Mattson (Chief Marketing Officer) attended the Destinations International Annual Convention in Chicago, IL as part of their professional development. Here are some of their top
2025 PRSA Conference Takeaways
July 14, 2025 by SoIN Tourism Staff
Marketing Coordinator Marissa Murphy and Communications Manager Anna Rosales-Crone recently attended the PRSA Travel & Tourism conference for a week of professional development. Here are their top 5 takeaways from media outlets, agencies and industry leaders.
1. Don’t Be Afraid to Take Risks – Adam
2025 Indiana Tourism Conference Takeaways
April 18, 2025 by SoIN Tourism Staff
The SoIN Tourism team traveled to Fort Wayne for the annual Indiana Tourism Conference (ITC) in March. Speakers and presenters offered valuable insights to help us promote SoIN as a must-visit destination—and we’re excited to share them with our partners—a.k.a. YOU!
Here are our Top 5 Tips &
Did you know?
Video content on social media has become increasingly popular over the last few years, and it's easier to create than you might think! Here are 5 tips to help you get started with video content creation:
1. Brainstorm, brainstorm, brainstorm!
- Think about the purpose behind your