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Partner Support

As a destination marketing organization, we promote the visitor experiences our partners offer. We strengthen our community by helping partners reach new audiences and by collaborating to create new opportunities. We share our partners’ stories in our marketing and messaging. In turn, we attract visitors to our destination; they can experience SoIN through the businesses that make up our destination. Continue reading to learn more about ways we are available to support partners.

Tourism Capital Development Fund

Unique among Indiana’s destination marketing organizations is SoIN Tourism’s Capital Development Fund, which is used to retire debt in the form of municipal bonds. These bonds are held by our city, town or county partners. The bonds act as seed money for public and private investment in tourism projects within Clark and Floyd counties.

Applications for the 2025 round of funding will be accepted June 2 – August 31, 2025. Awards granted will range from $100,000 to $250,000. To apply, please download the following forms and use the included instructions to submit the application:

SoIN Tourism Executive Director Jim Epperson will host an Information Session for interested parties to learn more and ask questions.

What: Tourism Capital Development Fund Information Session
When: 9:30 – 10:30 a.m., Thursday, June 5
Where: Southern Indiana Visitor Center, 228 Spring Street, Suite 106, Jeffersonville, IN 47130

If you have any questions about the Tourism Capital Development Fund or the information session, please e-mail Jim Epperson at Jim@GoSoIN.com.

Marketing Support For Your Business

SoIN Tourism (Go SoIN) doesn't own a business, event, or festival. We promote our partners and our communities! To help you grow your customer base, SoIN Tourism has developed a number of marketing and outreach programs that you may participate in. See below to explore more ways to grow your business.

2023 Marketing Opps Graphic

 

Partner Portal

Co-Op Advertising

  • How can you market in partnership with SoIN Tourism (Free & Paid opportunities)?
    • Check out our Cooperative Marketing Opportunities and Cooperative Marketing Guidelines which display paid ways that partners can work with us.
      • These are ways you can work with us, things like being featured in one of our newsletters or creating an advertisement on social media and more. These are just some of the ways you can work with us!


Sales & Services

  • If your business is interested in hosting group experiences, hosting meetings, events or sports, contact Todd Read, Todd@GoSoIN.com.
    • Groups
      • Click here to view our Group Tour Profile Sheet
      • We can help you create your own businesses group tour profile sheet to help sell your business to tour operators.
      • If you're a partner, please email Todd to track your group tours that come through your doors.
    • For anything related to bringing a sports tournament to the area or you need meeting space for an event, reach out to Todd@GoSoIN.com.
    • More info on Sales & Services:

Media & Photography

Visitor Center

Sponsorship Opportunities

  • Are you looking for funding or sponsors for an event? Contact Luanne@GoSoIN.com for ways to connect. 


Team SoIN Meetings

Connect, collaborate and stay in the know when you join us for Team SoIN! This is your chance to network, share updates, and learn about exciting tourism developments in Southern Indiana. From marketing insights to group sales leads and visitor center updates, we’ll cover it all — plus, you’ll have the opportunity to highlight your own big news.

  • Plan to attend a Team SoIN Meeting in 2025. The dates and times are below.
    • February 25 at 5:30 p.m. (Community Celebration)  
    • April 1 at 11:30 a.m.
    • June 3 at 8:30 a.m.
    • August 5 at 11:30 a.m.
    • October 7 at 8:30 a.m.
    • December 2 at 11:30 a.m. (Holiday Party)

 

Ask SoIN

Ask SoIN is your chance to connect directly with the SoIN Tourism team and explore how tourism can support your business. Whether you're looking to attract and engage more visitors, fine-tune experiences or improve your social media strategy, our team is here to offer guidance and practical solutions. Stop by and let’s talk about how we can grow together!

Upcoming sessions:

  • Tuesday, September 9 from 9 - 10 a.m.
  • Wednesday, November 12 from 9 - 10 a.m. 

 

Other Community Resources

  • ​Are you looking for more types of resources and other organizations in the area that have a dedicated interest in helping grow Southern Indiana like us? 

Southern Indiana