Request for Proposal (RFP): Website Services - CMS, CRM, and Partner Portal Solutions
SoIN Tourism is initiating a comprehensive modernization of its digital ecosystem, including a full website redesign, to deliver a more flexible, scalable, and high-performing architecture that better supports user needs, partner engagement, and data-driven decision-making.
SoIN Tourism seeks a qualified and experienced partner (or partners) to deliver:
- A redesigned, high-performance, user-centric website
- A centralized CRM system serving as the system of record
- A structured, flexible CMS
- A dedicated Partner Portal/Extranet
View the full RFP here.
Questions
Please submit all questions regarding this RFP by email to Janelle@GoSoIN.com. Questions are due by COB on June 1, 2026.
Questions will be answered as they are received; all answers will be available on this page.
Proposals
Submit all responses to this RFP by email to Janelle@GoSoIN.com no later than COB July 1, 2026 (5 PM EDT).
FAQs
Extranet Requirements
Q: For the Partner Portal, are you looking to provide partners with read-only dashboard access to performance metrics, or will this portal require bi-directional capabilities where partners can securely upload and manage their own listings and assets?
A: SoIN Tourism is seeking a partner portal with bi-directional functionality. Partners should be able to securely manage and update applicable listings, events, assets, and profile information, while SoIN staff retain appropriate administrative oversight and approval controls. Dashboard-style reporting and access to relevant performance metrics are also required.
CRM Integration
Q: Does SoIN Tourism currently have a mandated enterprise CRM (such as Salesforce or Simpleview) that we must build the integration for, or should our proposal include recommendations for a new centralized CRM platform?
A: SoIN Tourism currently utilizes Simpleview CRM and proposals should include recommendations for alternative CRM solutions to support the long-term goals outlined in the RFP. This solution could be through the vendors' own capabilities or through a tested and trusted partner of the vendor.
AI Readiness
Q: Are you primarily looking to structure your data to ensure external AI engines (like ChatGPT) can properly crawl and recommend your destination, or are you looking to build internal generative AI tools (like a conversational trip planner) directly into the new platform?
A: The primary focus is ensuring the platform, content structure, metadata, and schema are optimized for discoverability, indexing, and recommendation by external AI and search platforms, including generative AI search experiences.
Vendor Location
Q: Do you have a preference for a U.S.-based vendor, or are offshore development teams permitted as part of the project delivery model for this RFP?
A: Offshore or non-U.S.-based development teams are permitted as part of the project delivery model. However, all team members involved in communication, project management, strategy, and implementation should be able to effectively and efficiently communicate in English and available during standard Eastern Time business hours to support collaboration, meetings, and timely communication throughout the project.
Scheduling Calls
Q: Can we schedule a meeting or Zoom call in the next week or two to discuss your goals and needs?
A: At this time, we are not scheduling individual meetings or Zoom calls prior to proposal submissions. Once proposals have been reviewed, shortlisted firms will be invited to participate in follow-up discussions, presentations, or interviews as part of the evaluation process.
Budget
Q: What is the budget range for this project?
A: There is no existing set budget for SoIN Tourism’s website redesign. Vendors should include an estimated cost of the services outlined in the RFP based on what they have charged for similar services in the past. SoIN Tourism is in the research phase of our website redesign. We will be submitting a budget request to cover cost of the redesign later this year.