Southern Indiana (December 3, 2025) – SoIN Tourism announced winners of the 2nd annual SoIN Awards during the industry’s Team SoIN holiday gathering on December 2, at the Arts & Enrichment Center in Charlestown, Indiana. The awards recognize individuals and businesses in Clark and Floyd counties that exemplify what the tourism and hospitality industry is all about.
“The 2025 SoIN Award winners truly capture what makes SoIN special—their welcoming spirit, innovative ideas and an unwavering commitment to service,” said Luanne Mattson, chief marketing officer for SoIN Tourism. “We’re grateful for their passion and are proud to celebrate their impact on our destination.”
SoIN Tourism presented awards to the following recipients:
Spirit of SoIN

Liam Newlin, Co-Owner, Hoosier Handlebars LLC
To an individual who exemplifies the spirit of service, collaboration, and enthusiasm for SoIN tourism experiences.
SoIN to Collaboration

Distillery 64 for Liquid Legends Fest
To a unique collaboration among businesses and communities to provide a great experience for visitors and residents alike.
New in SoIN

The Mercantile New Albany
To an outstanding business, event or experience that began between Sept. 2024 and Aug. 2025.
For more information or to interview a SoIN Tourism representative, please contact Communications Manager Anna Rosales-Crone at Anna@GoSoIN.com or 812-282-6692.
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