The application period is now open for the Indiana Office of Tourism Development (IOTD) Marketing Asset Grant. IOTD created this matching grant opportunity to assist organizations focusing on tourism promotion and development. Assets that improve marketing effectiveness and increase efficiency will be considered.
The Marketing Asset Grant program is designed to fund the creation of assets that boost a tourism entity’s marketing and promotional impact. Grants will be funded on a 1:1 matching ratio, not to exceed $20,000. Projects should target the development of tourism infrastructure or collaborative marketing initiatives that strategically align attractions, destinations, and regions; incorporate new technology; enhance the visitor experience; and increase the likelihood of visitation from outside the local area.
The program is dedicated to fostering collaboration and will reward those proposals that demonstrate shared investment on the part of multiple partners in the public, private and non-profit sectors. This program will not fund paid advertising or media buys.
To learn more about IOTD’s Marketing Asset Grant program, click the links below:
- Guidelines, including eligibility requirements, and timeline
Deadline: Applications must be submitted to the Indiana Office of Tourism Development by 5 p.m., July 28, 2016.