Jeffersonville, Ind. (Nov. 28, 2023) – SoIN Tourism, the convention and tourism bureau for Clark and Floyd counties in Indiana, is moving to a high-traffic location to serve visitors in early 2024. After more than 25 years at their Southern Indiana Avenue location, the SoIN Tourism office, as well as its neighboring visitor center, are moving to 228 Spring St., Ste. 106 in Jeffersonville, Ind. The visitor center and tourism offices will be combined into one space in a prime location at the corner of Spring and Market streets. The new location will increase visibility and foot traffic for the organization.  

Southern Indiana Visitor Center

Visitor Center New Location Map Graphic

“Our current visitor center location has seen changes in access from the interstate since it opened over 25 years ago, and our traffic has declined as a result,” said SoIN Tourism Executive Director Jim Epperson. “Successful visitor centers today require foot traffic, and the new location, a block from the river and a block from Big Four Station Park, certainly has that. We hope this is the first of more visitor centers located in bustling downtowns.” 

The central location of the new visitor center gives visitors and locals an opportunity to engage with SoIN Tourism travel counselors, as well as new self-service touch screens to learn more about attractions and businesses in Clark and Floyd counties. Being in the heart of downtown Jeffersonville, it also provides SoIN Tourism staff with an opportunity to enhance relationships with neighboring businesses. 

“We want the Visitor Center to be the first place you stop to get the best info, so you can have the best experience,” said SoIN Tourism Visitor Services Coordinator Seth Lieber. “For locals, we want people to visit their own city and rediscover the area.” 

Arc, the “innovation company” who designed and is constructing the new visitor center, is creating a unique guest experience.  

“The visitor center will boast bright vibrant colors and provide an interactive environment that allows visitors to learn about the area’s exciting attractions,” said arc Founder and Chief Creative Officer Alan Muncy. “The interior components of the space include an elevated stage, video wall, sound system and overhead garage door.”  

During favorable weather, the garage door can be left open for foot traffic to flow in and out of the visitor center. Features throughout the center are part of SoIN Tourism’s vision to provide a premier experience for visitors and residents by offering an inviting layout, enhanced technology, local expertise and, eventually, community gatherings and performances that support existing events and neighboring businesses. 

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The Future of SoIN 

Unique features of the new Visitor Center create opportunities for increased community engagement. 

A center stage in the main area provides a platform for local groups to host conversations and talent to perform.  

True Omni touch screen displays and software will be implemented to offer visitors a self-service option to create a custom itinerary on-site.  

Updated merchandise, including a display showcasing local attractions and businesses. 

An official move date has yet to be set, but the organization anticipates moving into its new space in January of 2024. The existing Southern Indiana Visitor Center and SoIN Tourism offices are currently up for auction. Find more information at HarrittGroup.com

For more details or to interview someone about the move, please contact Communications Manager Anna Rosales-Crone at Anna@GoSoIN.com or 812-282-6692. 

SoIN Tourism is the official destination marketing organization for Clark and Floyd Counties in Southern Indiana, just north of Louisville, Ky. Offering authentic experiences in the Kentuckiana region, SoIN includes historic downtowns in Jeffersonville and New Albany, Clarksville’s retail corridor, as well as the communities of Charlestown, Floyds Knobs, Henryville, Memphis, New Washington, Sellersburg, and Starlight. Visitors who would like more information can visit the destination's website, GoSoIN.com. 

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Anna Rosales-Crone Headshot 2024

Anna Rosales-Crone

Communication Manager