Southern Indiana (June 10, 2024) – Tour operators from across the country arrived in Southern Indiana over the weekend to attend the annual TAP Dance Travel Conference taking place June 9-11, 2024, at the Sheraton Louisville Riverside Hotel in Jeffersonville, Ind. Hosted by Travel Alliance Partnership (TAP) since 2001, TAP Dance brings together premier North American Tour Operators offering tour products from around the world.
As conference host, SoIN Tourism, the tourism and convention and tourism bureau for Clark and Floyd counties in Southern Indiana, has worked with regional partners to curate a conference itinerary for attendees filled with the area’s top attractions and experiences, including events at MESA: A Live Dining Show, Huber’s Orchard & Winery and Falls of the Ohio State Park.
“Hosting this conference will put Southern Indiana, its restaurants, attractions and other businesses in front of the country’s top tour providers,” said SoIN Tourism Senior Tourism Manager Todd Read. “It helps us make a case for inclusion in tour products and plants a seed for future visits.”
Media Opportunities:
What: TAP Dance Evening Event
Date: Monday, June 10
Time: 6:30 — 9 p.m.
Location: Huber’s Orchard and Winery/Starlight Distillery, Plantation Hall
What: TAP Dance Closing Event
Date: Tuesday, June 11
Time: 6 — 9 p.m.
Location: Falls of the Ohio State Park
More than 100 conference attendees will be at each of the events, as well as representatives from SoIN Tourism and TAP. Weather permitting, the GoSoIN balloon will be on display at the opening event on June 10. If you are interested in attending one of the events or in interviewing someone about the conference, please contact Communications Manager Anna Rosales-Crone at Anna@GoSoIN.com or 812-282-6692.
Tour operators also have a chance to participate in a post familiarity tour of the region after the conference ends, helping them to envision future tour options for their customers. More than a dozen tour operators will extend their Southern Indiana visit to explore nearby destinations including Caesars Southern Indiana, French Lick Resort and Indiana’s First State Capital in Corydon.
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“Studies we’ve commissioned in the past show that people who visit SoIN have a more favorable impression of our destination than those who haven’t been here before,” said SoIN Tourism Executive Director Jim Epperson. “Conference attendees will get to see, firsthand, what makes Southern Indiana a great standalone trip, as well as a great part of a lengthier, multi-destination vacation.”
TAP 2023 attendees booked 500 room nights in host city Rochester, NY. In addition to an uptick in overnight stays, TAP 2024 attendees will shop, dine and explore Southern Indiana during their stay.
“TAP is built on a belief that the travel, tourism, and hospitality industry is strongest through collaboration,” said Travel Alliance Partnership CEO, Nicole Mahoney. “We are thrilled to be bringing our unique travel conference, TAP Dance, to SoIN this week. This site was selected because of the demonstrated collaboration by the regional partners. Todd Read, Senior Tourism Manager for SoIN Tourism, engaged area hospitality partners to build a conference that reflects the high-quality transportation, accommodations, entertainment, food and attractions that TAP Dance attendees expect. We look forward to showing off this beautiful region to travel industry professionals.”
SoIN Tourism is the official destination marketing organization for Clark and Floyd counties in Southern Indiana, just north of Louisville, Ky. Offering authentic experiences in the Kentuckiana region, SoIN includes historic downtowns in Jeffersonville and New Albany, Clarksville’s retail corridor, as well as the communities of Charlestown, Floyds Knobs, Henryville, Memphis, New Washington, Sellersburg and Starlight. Visitors who would like more information can visit the destination's website, GoSoIN.com.
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