Southern Indiana (August 27, 2025) – SoIN Tourism, the destination marketing agency for Clark and Floyd counties in Southern Indiana, has hired a new team member and promoted another to support the organization’s efforts to attract visitors.
“The growth and development of our communities, as well as the ever-changing marketing environment, require that we continue to grow and develop our talent,” said SoIN Tourism Executive Director Jim Epperson. “Both roles help SoIN Tourism build community relations and support our tourism partners, while helping us maintain a competitive edge in the industry.”
Janelle Wilhelm Hired as CRM & Website Specialist
Janelle Wilhelm was hired as SoIN Tourism’s CRM and Website Specialist. In this role, she will oversee the organization’s content and relationship management systems (CRM and CMS). She will also work with tourism industry partners to promote SoIN businesses through the GoSoIN.com website and other digital channels. Wilhelm has a Bachelor of Arts in English from Campbellsville University. She served as an AmeriCorps VISTA and developed a background in nonprofit database management and website optimization at Olmsted Parks Conservancy and the Louisville Nature Center.
“Janelle has hit the ground running and is already exceeding expectations in her role,” said Research and Data Manager Kia Black. “Her expertise and proactive approach are making a big impact, and we’re lucky to have her on the team.”
Marissa Murphy Promoted to Marketing Specialist
Marissa Murphy was promoted to Marketing Specialist, supporting SoIN Tourism’s marketing, communications and sales services through content creation, copywriting, partner outreach and more. In her new role, she will take the lead on planning, strategy and creation for some of SoIN’s social media channels, which are critical to reaching potential visitors in a fragmented media landscape.
“Marissa has quickly become an invaluable part of our team,” said Senior Marketing Manager Katerina Koehler. “Her creativity, attention to detail, and ability to adapt have strengthened SoIN’s marketing efforts, and we’re excited to see her continue to grow in her new role as Marketing Specialist.”
Murphy first joined SoIN Tourism as an intern and started full-time in 2023. She completed her degree in Strategic Communication at IU Southeast where she received the 2024 Indiana University Southeast Outstanding Student in Strategic Communication Award. Since joining the team, Murphy obtained her Professional in Destination Management (PDM) certificate from Destinations International and is a Meta Certified Digital Marketing Associate.
To learn more about SoIN Tourism or to schedule an interview with a SoIN representative, please contact Communications Manager Anna Rosales-Crone at Anna@GoSoIN.com.