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Southern Indiana (December 3, 2025) – SoIN Tourism announced winners of the 2nd annual SoIN Awards during the industry’s Team SoIN holiday gathering on December 2, at the Arts & Enrichment Center in Charlestown, Indiana. The awards recognize individuals and businesses in Clark and Floyd counties

Southern Indiana (October 7, 2025) – With the final season of Netflix’s sci-fi thriller Stranger Things™ releasing this fall, SoIN is going “upside down” to reveal the “stranger things” of Southern Indiana. While Hawkins, Indiana, only exists on screen, SoIN attractions and businesses are ready for

In August, SoIN Tourism Marketing Specialist, Marissa Murphy, attended the Annual ESTO Conference in Phoenix, AZ. The annual event hosted by the U.S. Travel Association offers professional development for destination marketers. Here are some of her top takeaways from industry leaders and

Southern Indiana (August 27, 2025) – SoIN Tourism, the destination marketing agency for Clark and Floyd counties in Southern Indiana, has hired a new team member and promoted another to support the organization’s efforts to attract visitors.

“The growth and development of our communities, as well as

In July, SoIN staff members Todd Read (Senior Tourism Manager), Seth Lieber (Visitor Experience Manager), and Luanne Mattson (Chief Marketing Officer) attended the Destinations International Annual Convention in Chicago, IL as part of their professional development. Here are some of their top

Marketing Coordinator Marissa Murphy and Communications Manager Anna Rosales-Crone recently attended the PRSA Travel & Tourism conference for a week of professional development. Here are their top 5 takeaways from media outlets, agencies and industry leaders.

1. Don’t Be Afraid to Take Risks – Adam

Southern Indiana (May 23, 2025) – The SoIN Fun Trail is back for its 5th year in Southern Indiana! Now through Labor Day, the free, digital passport gives visitors and locals a chance to score points and prizes by visiting top attractions in Southern Indiana’s Clark and Floyd counties. Participants

Southern Indiana (May 15, 2025) – SoIN Tourism, the Clark-Floyd Counties Convention & Tourism Bureau, will award up to $1 million in total to support high-impact, transformative place-making projects spearheaded by Clark and Floyd County non-profits and government entities. Applications for a 2025

The SoIN Tourism team traveled to Fort Wayne for the annual Indiana Tourism Conference (ITC) in March. Speakers and presenters offered valuable insights to help us promote SoIN as a must-visit destination—and we’re excited to share them with our partners—a.k.a. YOU!

Here are our Top 5 Tips &

Southern Indiana (April 16, 2025) – More than $550 million spent by visitors in 2023 created jobs, tax revenue and a positive economic ripple effect for Indiana’s Clark and Floyd counties. Visitor spending in the two Southern Indiana counties climbed for the third year in a row in 2023.

“When