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Southern Indiana (February 25, 2026) – The community gathered to celebrate SoIN Tourism’s 50th year as the destination marketing organization for Clark and Floyd counties on Tuesday, February 24, 2026, at Huber’s Orchard & Winery. The event was attended by public officials, attraction

Southern Indiana (December 3, 2025) – SoIN Tourism announced winners of the 2nd annual SoIN Awards during the industry’s Team SoIN holiday gathering on December 2, at the Arts & Enrichment Center in Charlestown, Indiana. The awards recognize individuals and businesses in Clark and Floyd counties

Southern Indiana (October 7, 2025) – With the final season of Netflix’s sci-fi thriller Stranger Things™ releasing this fall, SoIN is going “upside down” to reveal the “stranger things” of Southern Indiana. While Hawkins, Indiana, only exists on screen, SoIN attractions and businesses are ready for

In August, SoIN Tourism Marketing Specialist, Marissa Murphy, attended the Annual ESTO Conference in Phoenix, AZ. The annual event hosted by the U.S. Travel Association offers professional development for destination marketers. Here are some of her top takeaways from industry leaders and

Southern Indiana (August 27, 2025) – SoIN Tourism, the destination marketing agency for Clark and Floyd counties in Southern Indiana, has hired a new team member and promoted another to support the organization’s efforts to attract visitors.

“The growth and development of our communities, as well as

In July, SoIN staff members Todd Read (Senior Tourism Manager), Seth Lieber (Visitor Experience Manager), and Luanne Mattson (Chief Marketing Officer) attended the Destinations International Annual Convention in Chicago, IL as part of their professional development. Here are some of their top

Marketing Coordinator Marissa Murphy and Communications Manager Anna Rosales-Crone recently attended the PRSA Travel & Tourism conference for a week of professional development. Here are their top 5 takeaways from media outlets, agencies and industry leaders.

1. Don’t Be Afraid to Take Risks – Adam

Southern Indiana (April 16, 2025) – More than $550 million spent by visitors in 2023 created jobs, tax revenue and a positive economic ripple effect for Indiana’s Clark and Floyd counties. Visitor spending in the two Southern Indiana counties climbed for the third year in a row in 2023.

“When

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Video content on social media has become increasingly popular over the last few years, and it's easier to create than you might think! Here are 5 tips to help you get started with video content creation:

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Southern Indiana (March 26, 2025) – Residents of Indiana’s Clark and Floyd counties agree that tourism is good for the local area according to the latest Resident Sentiment Survey conducted by Longwoods International in November 2024. SoIN Tourism last commissioned the survey in 2021.

Of those